New York, NY – There’s no shortage of “next big neighborhoods” popping up in the city. But for every TriBeCa, NoLIta and DUMBO, there are scores of marketing misses that just never came to be. NoBat, BoHo, and ViVa were long ago relegated to the wordsmith wastebasket, taking any likely profits with them.
But NoMad, the area just north of Madison Square Park between 25th and 30th streets, became a micro-neighborhood marketing term in 1999 and has finally caught on in a big way. In fact, it is one of the most active parts of New York’s construction boom. Situated at the crossroads of Flatiron, Gramercy and Midtown, NoMad has quickly become a premiere destination for luxury living, great restaurants and scores of noteworthy attractions.